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Whitfield, determined to unseat Smokey Robinson as the group’s main producer, cut an instrumental he believed in and had Eddie Holland write to it. At Quality Control it lost out to Robinson’s “Get Ready” and was shelved; road guitarist Cornelius Grant recalled Whitfield’s visible frustration — “veins jumped out of Norman’s neck.” Gordy promised release if “Get Ready” missed the pop Top 20; it did (#29), and this became the hit that made Whitfield the group’s new main producer. No lyrics reproduced.
Whitfield arranged the song slightly above David Ruffin’s natural range to add audible strain and desperation — a technique he later reused on Marvin Gaye’s “I Heard It Through the Grapevine.”